In our latest interview, we spoke to Karina Swann, whose new barbering business, The Dandy Cat, is taking Petersfield by storm with its sounds, style and spirit…

“Our company is very community focused, we love where we live and feel that the only way to make it better is to invest in it. It’s the old adage - shop local and you help build a better community. ”

Who or what is the inspiration behind The Dandy Cat?

The Dandy Cat has been inspired by our own search for style.

We've always admired the timeless elegance of the golden age of Hollywood and wanted to bring a little of that seemingly effortless panache into our life. In order to do this we often had to either travel to London or trawl the internet.

Whilst we enjoyed these searches and travel, we thought how nice it would be if there was a local place that could serve our needs - one that was friendly and affordable but still had that exclusive feel.

As such a place didn't exist in Petersfield we decided to meet that need ourselves. Thus The Dandy Cat was born; bringing a little bit of Piccadilly to Petersfield.

I've heard you serve cocktails and play vintage music at The Dandy Cat - what would be the perfect cocktail-sounds combination?

A double Cinnabar Rum on the rocks with a twist of lime listening to Voodoo Rhythm and Blues.

Which social media platforms do you use for your business - any top tips for fellow small business owners?

We use Instagram and Facebook and our advice is, do it regularly and have fun with it - don't take yourself too seriously, and be careful of latching on to every Insta whim; trying to cram a message into a trend won't work.

What's the best aspect of running a small business and why?

Definitely the freedom; the ability to work with other local businesses and artisans - we've just commissioned some small batches of bespoke products from local producers, if we were a franchise or big company we couldn't do that as we'd have to buy in bulk.

Our company is very community focused, we love where we live and feel that the only way to make it better is to invest in it. It's the old adage - shop local and you help build a better community.

CONTACT

Visit The Dandy Cat’s website

Follow The Dandy Cat

At Hummingbird Social Media Ltd, we're not only passionate about social media marketing for small businesses and start-ups, but we love discovering the stories behind small businesses, their social media strategies and future goals.

In the first of our blog posts about small business stories, we caught up with Sharne Browning, who runs Sharne's Workshop, a local engraving business based in Dorset...

What inspired you to launch your business?

I started the business in October 2015. It all started because I was looking to start something that used my passion for creativity. I was working hard managing a care home and longed to be able to earn a living from something where I could use my artistic flair.

What are your key business values?

Unique products: All the products I make are personalised to the customer. No two products are the same, so what customers buy from me is completely unique to them and will not be found anywhere else.

Personal customer service: Because of the nature of my products, I spend time getting to know my customers and their needs, so I can tailor their order to make something really personalised to them.

No challenge too big: I like to try and create anything my customers ask for. I'm often asked if I can make something that is new to me and not in my usual product range, and I enjoy the challenge and making something new.

How do you use social media for your business?

I use social media most days to communicate with my customers about current orders they have placed. I use Facebook, Instagram, Etsy, Gumtree and eBay to advertise my products and bring the latest news about Sharne's Workshop.

I'm also interested in starting a YouTube channel as another form of advertising and showing how I make my products to fellow crafters.

I find social media an easy way to communicate with customers and advertise to a wide customer audience. It also encourages me to work on new things for my business that I can show via social media.

Do you have any top social media tips to share with other small businesses?

Try to post something each day on your business accounts, this keeps the business current and alive to your customers. Make posts interesting and interactive for customers and keep them relevant to your business passion.

What are your key business aims for this year?

To keep and grow my happy customer base and work on new products. I'm looking to extend to a new field of fabric printing so that I can offer a wider personalised range.

I'm also looking forward to getting my new website up and running.

Contact

Sharne's Workshop Facebook page

sharnesworkshop@gmail.com